Covers aren’t usually a huge deciding factor for me. I care more about the words inside than the pictures outside. But there is one thing a cover can do that will instantly have me cringing, screeching, and hiding the offending cover behind other books:
Displaying the author’s name in a font ten times larger and bolder than the title.
Look, I appreciate that some authors are just plain awesome. But there is not a single author on earth whose book I would buy just because that author wrote it. Every book is something new, something different, something unique. Every book has its own identity. Every book has to make a name for itself.
And, for goodness’ sake, how can you expect a person to remember the title of the book when there’s a 1000-pt, extra-extra bold
blaring in your face and drowning it out?
Am I the only one who cares about the relative size of the title and author name? Are there any authors whose books you will buy without hesitation just because it’s written by that author?