Book Trailers

Okay, guys. Book trailers. What?

I had never heard of book trailers until I took a publishing class in college. I still don’t entirely understand the concept. Books aren’t movies. Cover blurbs are the book equivalent to trailers. Right?

Am I just old-fashioned? Behind the times? Book trailers just don’t seem to match the medium of entertainment. It’s like smelling an apple to see how an orange will taste.

Help me out, friends. Do you watch book trailers? Do you have a trailer for your book? Do you think it’s a key part of advertising? Does anyone else out there think that the concept is a little odd?